When the list stops being yours.
Every store has a list. The banner that has said the same thing since March. The collection page nobody has restructured. The app that broke something six weeks ago that you worked around instead of fixing. The idea that would probably make money and has never made it out of a note on your phone.
None of it is hard. That is what makes it so difficult.
Each item is small enough that it never becomes urgent, and together they are large enough that the store stops moving. You are not blocked by a problem. You are blocked by a hundred small things that each take twenty minutes to explain, and none of which you have twenty minutes for.
The reason a list like yours does not get cleared is almost never that the work is expensive. It is that describing the work is expensive. Writing a proper brief for a twenty minute job takes longer than the job does, so the brief never gets written and the job never gets done. Two calls a month removes that step completely.
How it works
You talk. We take it from there.
Not a brief, not a written spec, not a form. You say what has been bothering you, what you noticed in the numbers, what a customer emailed you about, what you want the store to do that it currently does not. We turn it into scheduled work.
- Two calls a month
- Nothing to write up beforehand
- The call is the brief
You have us on Slack.
Something breaks, something occurs to you, a campaign moves up a week — you send a message. Nothing has to wait for the next call to get started.
- Smaller pieces: one to three working days
- Needs diagnosis first, or touches more than one part of the store: two to three
- A message, not a ticket queue
We tell you the approach and then we do it.
We do not send you a queue of things to approve, because a queue of things to approve is just your list again with our name on it. Approvals are kept for the things that actually need you.
- Work large enough to change the shape of the month
- Anything that costs money, like a new app
- Everything else you hear about once it is done
What lands on the list
Work with a number attached to it
Product and collection pages, checkout, merchandising, bundles, subscription flows — the paths customers take and the places they stop.
Work that keeps the store standing
Speed, theme and app updates, integrations that quietly stopped working, and the slow accumulation of third party scripts that nobody remembers adding.
Work around trading
Launches, campaigns and peak weeks, prepared beforehand and watched on the day, with someone reachable while it is running.
Implementation is the easy half.
Anyone can build a button. The part that is worth paying for is knowing which button, and that comes from having done this across a lot of stores and having a framework for deciding rather than a preference.
So the work you get is not just the thing you asked for. It is the thing you asked for, done the way it should have been asked for.
Once the list is clear
Most stores take a month or two to get through the backlog. After that the capacity does not go to waste, it goes into moving the store forward. Small improvements fit into normal work. Larger features go into a day block at the plan rate, R1,750 instead of R2,500.
What we will not do
We will not invent a twelve month roadmap for you. That is a different product and it is not this one. But when you raise an idea on a call, you get a straight answer about whether it is worth doing and what it takes.
The value of the plan is a number, not a feeling.
Once a month you get a short report. It is automated, it is short, and it exists so that you never have to take our word for what the plan is worth.
What the month's work would have cost you to buy elsewhere, converted to rand.
Each with an estimate of what handling it yourself would have taken.
What the month took off your software bill.
Rather than a single month, because one month on its own tells you nothing.
Three months, and here is what that commitment buys you.
One total against the other
At the end of three months, the report has a total on it. If that total is not more than what you have paid us, we refund half of everything you paid. Not a judgement call, not a claims process, not a conversation about whether we tried hard enough.
Nothing arrives as a surprise
You can see the log the entire way through. If it is tracking badly in month two, you will know in month two, and so will we.
Who this is for.
Stores doing roughly R150,000 a month and upward, where there is a steady stream of small work and no developer in the building. It is the wrong call in three cases.
One project, not a stream
If you have one large, defined project rather than a stream of small ones, you want a Growth Build instead, and we will tell you so.
You already have a developer
The plan buys you capacity you have already bought. You are paying twice.
You want the direction set
If what you actually want is someone to own the growth plan, this plan is reactive by design and will frustrate you.
The first thing you should feel is relief.
You sign, we get on a call the same week, and work starts on your backlog immediately. There is no discovery phase, no onboarding project, no thirty day ramp — and relief should not take a month to arrive.