Your store has a specific list of things holding it back. We'll find them.
Most stores that underperform aren't held back by their product or their ads. They're held back by things that haven't been built or fixed yet — and until someone looks properly, they stay invisible.
We run a free surface-level audit of your Shopify store, identify what's holding revenue back, and give you a clear starting point. No pitch. No obligation. If there's more to uncover, we'll tell you what that looks like.
Free · Delivered within 2 business days · No obligation
The backlog grows. The store doesn't.
Most Shopify stores are built reactively. A feature gets added because it felt needed. An app gets installed to solve a specific problem. A page gets rebuilt because someone read something about conversion rates. None of it connects.
The result: a growing list of things to fix, no clear sense of what actually moves the needle, and a store that's improving on paper but not in revenue. The problem is rarely the individual features.
It's the order. It's the missing commercial logic that connects what you build to what your store earns.
There's a sequence that works for stores like yours. Most brands are guessing at it. We've seen enough stores in enough categories to know what it looks like — and what's currently in the way.
Your store has a sequence. Find out if you're following it.
Get my free store auditWhat we look at.
The free audit is a surface-level review of your Shopify store, delivered within 2 business days. We look at:
| Store structure | Navigation, information architecture, category logic |
| Homepage | Hierarchy, trust signals, conversion intent |
| Product pages | Layout, persuasion elements, friction points |
| Cart and checkout | Abandonment signals, friction at the final step |
| App stack | What's installed, what's working, what's redundant |
| Retention signals | Whether the store gives buyers a reason to come back |
You receive a specific, written commercial assessment of your store — the most significant revenue leaks identified, what they're likely costing you, and where to focus first. Delivered within 2 business days. Yours to keep, no obligation.
Start with a free look at your store.
Tell us where your store is. We come back within 2 business days with a direct, honest read on what we find.
30+ Shopify stores audited and built.
Three paths, depending on what you need.
The free audit is the starting point. Where you go from there depends on what comes up and what you want to do about it.
Take it and act independently
The audit findings are yours, no strings attached. If what we find is clear enough to act on with your own team or another developer, that's a complete outcome. You're not obligated to take the next step with us.
Get my free store auditFull commercial audit and roadmap
If the surface audit reveals something worth investigating properly, the next step is a full commercial audit. This goes significantly further: a comprehensive assessment of every revenue lever in your store, a prioritised roadmap of what to build next, and a live walkthrough session to walk through it with you.
Each roadmap item includes a title, a commercial rationale explaining why it belongs, and an estimated build scope. You leave knowing the next six months: what to build, in what order, and why.
Execute the roadmap
Once the roadmap exists, you can execute it however works for you. Two structured paths are available through WebMaze:
Capacity Plan — the same team, monthly sprints, a dedicated PM, no re-scoping every time you want to build something. The roadmap runs as a funded execution engine, month by month.
Ad-hoc development — individual projects from the roadmap, scoped and priced separately. Fixed price per project, no ongoing commitment. Better for stores that prefer to move one project at a time or want to test the working relationship first.
The roadmap is yours either way. You choose how it gets built.
Know what to build. Start with the free audit.
Get my free store auditWhat the paid audit adds.
The free audit tells you where to look. The commercial audit tells you exactly what to do.
What's covered
- —Conversion architecture review across every stage of the funnel
- —AOV and basket analysis, checking whether your store is structured to earn a bigger order
- —Retention and post-purchase assessment, checking whether first-time buyers have a reason to come back
- —Full app stack audit, revealing what's installed, what's redundant, and what's missing
- —Navigation and information architecture review
- —Checkout friction analysis, covering every field, step, and error state
- —Prioritised roadmap: every item with a title, commercial rationale, and estimated build scope
Delivery
Delivered within 5–7 business days. Includes a live roadmap walkthrough session — we go through every item, explain the reasoning, and answer your questions. You leave with a clear brief and a prioritised build sequence.
Pricing is based on store complexity — typically from R8,500. We'll outline what's involved and what it costs after the free audit.
See what a full commercial audit would uncover.
Get my free store auditBuilding the roadmap.
Capacity Plan
A fixed monthly block of dedicated development capacity, structured around your roadmap. The same team every month, a dedicated PM, and a defined sprint. No re-scoping, no re-briefing, no finding a developer every time you want to build something. The roadmap runs as a structured execution engine.
Good for stores with a meaningful roadmap that want consistent monthly progress without the overhead of managing a developer relationship.
From R15,000 per month.
Ad-hoc development
Individual projects from the roadmap, scoped and priced separately. Fixed price, defined scope, delivery date agreed before work starts. No ongoing commitment. When one project closes, the next one opens whenever you're ready.
Good for stores that prefer to move project by project, or want to test the working relationship before committing to a plan.
Scoped individually from the roadmap.
Find out what your store needs.
Submit your store below. We review it within 2 business days and send back our honest findings. If there's nothing significant to surface, we'll say that too.
Is this the right starting point for your store?
Right fit
- ✓You have a live Shopify store with existing traffic and some sales history
- ✓Your store is making money but underperforming relative to its potential
- ✓You have a list of things to build or fix, but no clear commercial priority behind the order
- ✓You want an objective view of your store from a team that builds and optimises Shopify stores daily
- ✓You're considering a Capacity Plan but want to understand the roadmap before committing to ongoing execution
Not the right fit
- ✕Your store doesn't exist yet; the Growth Build is the right starting point
- ✕You have no traffic or sales history, so an audit at this stage produces limited findings
- ✕You need a full rebuild, not a roadmap; we will identify this in the free audit and redirect you
Simple process. Specific output.
01
Submit your store
Tell us the URL, the monthly revenue range, and what feels stuck. Takes two minutes.
02
We review it
Within 2 business days, we assess your store manually and prepare our findings. Not an automated scan.
03
You receive the audit
A short, written assessment of the most significant things we found — what they're costing you and where to focus first.
04
Choose what's next
Take the findings and act independently. Go deeper with a full commercial audit and roadmap. Or move straight into execution. The path is yours.
Two minutes to submit. Two business days to a clearer picture.
Get my free store auditCommon questions.
Find out what your store needs next.
It starts with a free look.
We review your store within 2 business days and send back our honest findings. If there's something significant holding revenue back, we'll tell you exactly what it is and what it would take to fix it.