The build that comes with a plan.
A custom Shopify build paired with a niche-mapped commercial roadmap. We've built enough stores in your category to know which features move the needle — and in what order. The store is the foundation. The roadmap is what makes it compound.
Tell us about your storeEverything you get.
- ✓Discovery session and written brief — not an assumption
- ✓Custom Shopify theme built from scratch — no page builders, code you own
- ✓Information architecture designed for conversion
- ✓Conversion-first UX — add-to-cart, trust signals, upsell placement
- ✓Analytics & tracking setup — Facebook, Google, verified before handover
- ✓Niche assessment — fixed vs variable features for your category
- ✓Six-month commercial roadmap — prioritised sequence with reasoning
- ✓Roadmap presentation session — we walk you through it, not email it
- ✓Managed go-live with 30-day support window
What you get.
Two things, done properly.
Part 1: The Growth Build
A custom Shopify theme build from scratch. No page builders, no templates, no code that restricts what you can do next. Built conversion-first — which means every decision about layout, information hierarchy, and checkout flow is made with your store's revenue in mind, not its aesthetics.
Part 2: The Commercial Roadmap
A niche-mapped plan for what your store needs next — in order, and with reasoning. Not a list of nice-to-haves. Not generic best practices. A prioritised sequence built from what we've seen work across stores in your category.
We've built enough stores in D2C apparel, health, food, and other categories to know which features are non-negotiable at your stage, which are variable depending on your model, and which are noise that everyone else is adding because it sounds good. The roadmap tells you which is which.
Who this is built for.
The Growth Build + Roadmap is the right engagement if any of these describe where you are:
- You're launching a new Shopify store and want to build the right foundation from the start — not rebuild in 18 months.
- You're migrating from WooCommerce to Shopify and want the move to actually improve how your store performs.
- You have an existing store that's been added to over time — different developers, different apps, no coherent architecture — and it needs to be rebuilt properly.
- You know your store needs to grow but you don't have a clear picture of what to build next or in what order.
- You want one trusted team to build the store and tell you where it goes from here — not hand it over and walk away.
Process
From first conversation to live store — and beyond.
Most builds end at launch. This one starts there.
A few things that separate a Growth Build + Roadmap from a standard Shopify development project:
We've built stores in your niche before. That means the roadmap isn't generic advice — it's built from pattern recognition across real stores in your category. We know which features are non-negotiable at your stage and which are noise.
The build and the roadmap are designed together. The architecture of the store is built to support what's coming in the roadmap. Features don't get bolted on — they're planned for.
You own everything. Code, assets, data. No proprietary frameworks, no lock-in. If you outgrow us, you can take your store anywhere.
The roadmap is a living document. As your store evolves, the priorities in the roadmap evolve with it. It's not a one-time deliverable — it's the start of an ongoing picture of where your store is going.
What our clients say
Stef Steinmann · Co-founder, Old School · Apparel
"They brought solid ideas to the table."
"Great experience working with WebMaze. Super professional, very responsive, and really helpful on all things Shopify. They also brought solid ideas to the table. Would happily recommend."
Vanessa Feinberg · Owner, Root4 · Nutrition
"A task that felt daunting — made seamless."
"The task of migrating from WordPress to Shopify felt daunting but Cameron and Conner made the experience seamless and easy. Slick, professional and endlessly accommodating — they delivered an exceptional website."
Common questions.
Is this for new stores or existing ones?
Both. The Growth Build + Roadmap works equally well for a brand launching for the first time and one that's been running a store for years and needs to rebuild it properly. The engagement starts with discovery — so we understand what's already there before we touch anything.
What niches do you have roadmaps mapped for?
We've built and mapped stores across D2C apparel, health and wellness, food, fragrance, and nutrition. For these categories, the roadmap is built on what we've seen work across multiple stores at different stages. For brands in other categories, we run a thorough discovery process to build the roadmap from first principles.
What happens after the build is done?
You get 30 days of post-launch support included. After that, most clients continue with ongoing development work through our Shopify Development service — tickets and feature builds as the roadmap items get actioned over time. You're not left to figure it out alone.
How long does it take?
Typically 8–12 weeks from first conversation to go-live, depending on scope. You'll have a written timeline with defined milestones before work starts.
Do we need to be on Shopify already?
No. We work with brands migrating from WooCommerce to Shopify, as well as those starting fresh. If Shopify isn't the right fit for your goals, we'll tell you before any work begins.
Your store deserves a plan. Let's build one. maturity assessment.
Tell us about your store, where it is now, and what you're trying to do with it. We come back within one business day with a direct, honest read on whether the Growth Build + Roadmap is the right engagement for you.
Your store has a
ceiling. Let's raise it.
WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website.
See how we work Your store has a ceiling.
Tell us where it is.
No pitch, no pressure — a genuine conversation about your store. Tell us where you are, what you're building toward, and what's getting in the way. We come back within one business day, directly from the people who'd be doing the work.