Build it right so you can grow it properly.
A custom Shopify build paired with a niche-mapped commercial roadmap. The build gives you the foundation. The roadmap tells you exactly what to build next, and why.
We've rebuilt enough stores to know what happens when the architecture doesn't match the ambition. Discovery before code. Structure before design. Roadmap before launch.
Tell us about your store.
maturity assessment.
Tell us where your store is, what you're building toward, and what's in the way. We come back within one business day with a direct, honest read.
Most stores are built for now, not for next.
Most Shopify stores get built reactively. Features bolted on. Architecture decisions made without thinking about what comes after. Developers who weren't told the full picture building something that works well enough right now, but fights against every addition you try to make later.
The result: rebuilds. Rework. Revenue left on the table. And a store that's not built for where you're going. Nobody asked where that was.
The foundation, not the final store.
For most stores, a Growth Build is the foundation: the right architecture to build something proper off of. For smaller stores, it may also be the complete store. But the philosophy is the same: we build what's right for where you are now, with a clear picture of where you're going.
We're building a platform designed to evolve, where every decision about layout, information hierarchy, and code architecture is made with your future in mind, not just your current brief.
The roadmap is what separates this from any other Shopify build. We hand you a finished product and a prioritised, niche-specific picture of what it needs to become.
Everything inside the engagement.
We review your store, your goals, and your category. You get a written brief before a line of code is written. Not an assumption.
No page builders, no templates, no code that restricts what you can do next. Built conversion-first. Code you own outright.
How your store is structured determines how it sells. We design the hierarchy before we design the interface.
Add-to-cart placement, trust signals, upsell positioning: these are sales decisions. We treat them that way.
Facebook, Google, and relevant tracking configured and verified before handover. You'll know exactly where every sale comes from.
We handle the launch. 30-day support window after handover. You're not on your own the moment it goes live.
A structured document: prioritised items, each with a title, a commercial rationale, and an estimated build scope. Built from what we've seen work across stores in your category. Not a wish list, not generic advice.
A live walkthrough, not a PDF in your inbox. We go through each roadmap item, explain the reasoning, and answer your questions. You leave the session knowing the next 3 months: what to build, in what order, and why.
What you're actually receiving.
The roadmap is a structured document: prioritised items, each with a title, a commercial rationale, and an estimated build scope. Not a list of nice-to-haves. Not generic advice. Built from pattern recognition across real stores in your category.
Before go-live, we walk through it with you in a live session. You ask questions, we answer them. You leave knowing exactly what to build next, and why.
Subscription upsell on PDP
EssentialBrands in your category see 18–24% of customers willing to convert to subscription at the right price point. Currently absent from your store.
Cart upsell widget
PriorityThe cart is the highest-intent touchpoint on your store. A single relevant upsell here increases AOV by 8–15% on average, with no additional traffic required.
Back-in-stock notifications
PriorityOut-of-stock products with no notification opt-in lose that purchase intent permanently. Stores that capture opt-ins recover 15–25% of demand when the product restocks.
Project timeline: the Growth Build takes approximately 13 weeks — Discovery and Brief (2 weeks), Architecture and Build (6 weeks), Roadmap Session (1 week), and Go-Live with Support (4 weeks). Roadmap Execution continues via a separate Capacity Plan engagement, with three phases of approximately 4 weeks each.
You leave the Growth Build with a prioritised roadmap and a clear brief. The Capacity Plan is the structured way to execute it: same team, monthly sprints, no re-scoping every time you want to add something. The roadmap tells you what to build. The Capacity Plan is how you build it.
Is this the right engagement for you?
- You're launching a new Shopify store and want to build the right foundation from the start, not rebuild in 18 months
- You're migrating from WooCommerce and want the move to actually improve how your store performs
- You have an existing store that's been added to over time: different developers, different apps, no coherent architecture. It needs to be rebuilt properly.
- You know your store needs to grow but you don't have a clear picture of what to build next or in what order
- You want one trusted team to build the store and tell you where it goes from here, not hand it over and walk away
- Your store is working well and you need specific features or fixes. Store Support is the right path.
- You're looking for ongoing reactive support without a project scope. That's a different engagement entirely.
- You need a quick theme customisation, not a full build from scratch
How it works, start to finish.
Each step exists for a reason, not just as a sequence, but as a decision that protects the outcome.
You tell us about your store
We review it before we respond, so the first conversation is useful, not generic.
Discovery session
Structured conversation about your store, your goals, and your category. We leave with what we need to write an accurate brief.
Written brief & scope
We document what we're building and why. No work starts before this is agreed.
Build — in the open
Full access throughout. You can see the build in real time. We don't disappear and reappear with a finished product.
Roadmap session
Before go-live, we walk you through the commercial roadmap. What the store needs next, in order, with reasoning.
Managed go-live
We handle the migration, DNS, redirects, and launch. You don't coordinate between your host, your developer, and your theme. If something breaks in the first 30 days, we fix it. You're not on your own the moment it goes live.
30-day support window
Bugs, rendering issues, edge cases that didn't surface during testing: anything that comes up in the first 30 days of live traffic is covered. Direct access to the team, no support queue.
From clients who've been through it.
"Great experience working with WebMaze. Super professional, very responsive, and really helpful on all things Shopify."
"They also brought solid ideas to the table. Would happily recommend."
"The task of migrating from WordPress to Shopify felt daunting but Cameron and Conner made the experience seamless and easy."
"Slick, professional and endlessly accommodating — they delivered an exceptional website."
From build to strategic growth.
You leave the Growth Build with a prioritised roadmap and a clear brief. The Capacity Plan is the structured way to execute it: same team, monthly sprints, no re-scoping every time you want to add something new. You don't have to find a developer, write a brief from scratch, or re-explain your store. The work continues where the build left off.
Explore the Capacity PlanReady to build it right?
Tell us where your store is now and what you're building toward. We come back within one business day with a direct, honest read on whether the Growth Build + Roadmap is the right engagement for you.
Tell us about your store