Night sky over mountains
Shopify Commerce Partner · South Africa & International

Your store has a ceiling.
Let's raise it.

WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website. Based in South Africa, working with brands locally and internationally.

Trusted by South African merchants
Old School·Litehouse·My Wellness·Bloom·Root4·Ceremony·Happy Culture·Wazoogles·SaltWTR·SUPA·Lemkus·Beautiful Fragrances·India Ink·Ocean Freedom·Momsy·Roxy Davis Foundation·ScapeGear·Stellies·The Created·Faffies·Segafredo (ZA)·Old School·Litehouse·My Wellness·Bloom·Root4·Ceremony·Happy Culture·Wazoogles·SaltWTR·SUPA·Lemkus·Beautiful Fragrances·India Ink·Ocean Freedom·Momsy·Roxy Davis Foundation·ScapeGear·Stellies·The Created·Faffies·Segafredo (ZA)·Old School·Litehouse·My Wellness·Bloom·Root4·Ceremony·Happy Culture·Wazoogles·SaltWTR·SUPA·Lemkus·Beautiful Fragrances·India Ink·Ocean Freedom·Momsy·Roxy Davis Foundation·ScapeGear·Stellies·The Created·Faffies·Segafredo (ZA)·Old School·Litehouse·My Wellness·Bloom·Root4·Ceremony·Happy Culture·Wazoogles·SaltWTR·SUPA·Lemkus·Beautiful Fragrances·India Ink·Ocean Freedom·Momsy·Roxy Davis Foundation·ScapeGear·Stellies·The Created·Faffies·Segafredo (ZA)·
How we work

The way a build should work.

01
Step 1

Discovery first.

Before any code is written, we review your store, your traffic, and your goals for the platform. You get a written brief that reflects what we heard — not what we assumed.

02
Step 2

Scope agreed, in writing

Clear deliverables, a defined timeline, and a scope you can hold us to. Changes don't happen by accident — they go through a formal change request.

03
Step 3

Build — in the open.

Full access throughout. You can see the build happening in real time — no waiting for a reveal, no wondering what's happening behind closed doors.

04
Step 4

Live — and what comes next.

Managed go-live, 30-day support window, and a roadmap for what the store needs next. The launch is the start, not the end.

What our clients say
8 reviews on Google
★★★★★
"Great experience working with WebMaze. Super professional, very responsive, and really helpful on all things Shopify. They also brought solid ideas to the table. Would happily recommend."
Stef SteinmannOld School
They brought solid ideas to the table.
★★★★★
"The task of migrating from WordPress to Shopify felt daunting but Cameron and Conner made the experience seamless and easy! Slick, professional and endlessly accommodating — they were an absolute pleasure to work with and they delivered an exceptional website."
Vanessa FeinbergRoot4
★★★★★
"Incredible team to work with! Conner and Cameron helped us so much — from developing our new website to helping us navigate Shopify when we needed help. Even after the website was created we got assistance from them for our campaigns."
Emma Westensee
Why WebMaze

Built differently. On purpose.

Code you own outright

Built from scratch — no page builders, no proprietary frameworks. Take it to any developer, anywhere. No exit fees, no lock-in.

We review before we build

Every engagement starts with a review of your store and your goals for the platform. We agree on a written brief before a single file is touched.

Conversion is the brief

Add-to-cart placement, checkout flow, information hierarchy — these are sales decisions, not design preferences. We treat them that way.

Fast everywhere. Guaranteed.

Your store loads in under 2 seconds, even on South African mobile connections. Slow stores lose customers before they see a product.

You know where every sale comes from

Analytics and tracking configured and verified before handover. You'll see exactly what's driving revenue — and what isn't.

A roadmap, not just a deliverable

Every engagement includes a roadmap for what the store needs next. The launch is the start of the conversation, not the end.

Commerce Maturity Framework

Where does your store actually stand?

Most merchants are running their store without a clear picture of where they are or what the next stage requires. The Commerce Maturity Framework gives you a reference point — five levels, each with a specific ceiling and a specific set of unlocks. Use it to orient yourself, then tell us where you think you are.

What this looks like

  • Store is live and products are listed
  • Basic payment and shipping configured
  • No performance tracking in place

What's holding you back

  • No conversion optimisation — every visitor is a missed opportunity
  • No data to make decisions with
  • Brand differentiation is near zero

What the next level is worth

  • Moving to Level 2 typically doubles effective revenue per visitor
  • Foundation for every future investment
  • Removes the ceiling on what paid traffic can achieve

What this looks like

  • Store converts at 1–2% across devices
  • Revenue is consistent but not growing fast
  • You track basic analytics

What's holding you back

  • Conversion rate below industry benchmark
  • Development decisions are reactive, not planned
  • No commercial intelligence layer — you don't know why things happen

What the next level is worth

  • A 1% conversion rate improvement on R500k/month GMV = +R60k/year
  • Level 3 is where stores start to feel like assets
  • Data infrastructure built here compounds in value

What this looks like

  • Above-average conversion rate for your category
  • Data informs most development decisions
  • You have a roadmap — not just a to-do list

What's holding you back

  • Store is optimised but not yet integrated with the wider commercial stack
  • Marketing, ops, and data still live in silos
  • Growth is strong but not yet compounding

What the next level is worth

  • Connecting the site typically lifts revenue 30–60% — without spending more on advertising
  • Makes the site defensible — hard for competitors to replicate
  • Less time firefighting, more time running the business

What this looks like

  • Your store feeds directly into your ads, email, fulfilment, and ops
  • You know your numbers — and they update every month
  • Your average order value and customer lifetime value are actively grown, not just tracked

What's holding you back

  • Growth is strong but not yet self-reinforcing
  • International expansion typically unlocked at this stage
  • The store is a hub, not yet a compounding engine

What the next level is worth

  • Level 5 is where stores generate compounding, defensible revenue
  • We've seen what works across 50+ South African Shopify stores — that knowledge goes into your roadmap
  • The store becomes a lasting business advantage, not just an asset

What this looks like

  • Store is a competitive commercial engine
  • Your marketing, data, and operations all work together — automatically
  • Monthly performance reports drive real business decisions

What's holding you back

  • The constraint is no longer the store — it's the business around it
  • Scale, team, and capital become the primary growth levers
  • Staying ahead of the curve is the work

What the next level is worth

  • Stores at this level command higher sale prices when owners exit
  • Your store is a strategic asset on your balance sheet
  • The advantage is real, measurable, and keeps growing
Tell us about your storeTell us which level you're at — we'll take it from there.
Client results

The work speaks for itself.

Old School · Apparel
"Stef and the Old School team came to WebMaze with a store that needed to be ready for their biggest trading day of the year. It was. Record revenue, zero downtime."
Stef SteinmannCo-founder, Old School · Apparel
A record Black Friday — without a single issue.
Litehouse · Premium Lighting
"Mike and the Litehouse team needed a product page that actually sold. The rebuilt page converted higher than anything they'd run before — immediately and measurably."
MikeCo-founder, Litehouse · Premium Lighting
Best-converting product page the store has ever had.
Root4 · Skincare
"Moving from WordPress to Shopify is a significant undertaking. Vanessa came to WebMaze sceptical. She left with a store that performs — and an operation she can run without diving in every day."
Vanessa FeinbergOwner, Root4 · Skincare
A migration that felt daunting — delivered seamlessly.
Common questions

Everything you need to know.

No — we work with merchants migrating from WooCommerce to Shopify, and those building their first serious store. If Shopify isn't the right fit for your goals, we'll tell you before any work begins.
Both. Some of our best work is on stores that have been running for years — a rebuild that removes the ceiling, or targeted development that fixes what's holding conversion back. We assess what's there before recommending what's next.
Shopify Development is ad-hoc, continuous work — tickets, feature builds, and integrations scoped at fixed rates with a 2–3 day SLA on standard tickets. The Growth Build + Roadmap is a defined project with a custom build and a six-month commercial roadmap. One is for ongoing development needs, the other is for building the right foundation.
Typically 8–12 weeks from first conversation to launch, depending on scope. Before we start, you'll have a written timeline with defined milestones — no vague estimates, no moving deadlines.
We build and maximise the store — that's our lane. The roadmap that comes with a Growth Build tells you what the store needs next and why, based on what we've seen work across brands in your category. What happens outside the store — marketing, paid media, content, SEO — that's handled by the specialists you already have or are building out. We make sure the store is ready for whatever they're sending its way.
We've built and rebuilt stores across apparel, health and wellness, food, fragrance, and nutrition. For each niche we work in regularly, we've mapped what features and architecture actually move the needle — which means we're not guessing when we build your roadmap. We also work with brands outside these categories through a thorough discovery process.
Yes — we're a South African team, working primarily with South African merchants and a small number of international partners. If you're outside South Africa, tell us about your store and we'll let you know if we're a good fit.
Stay in the loop

Commerce intelligence, monthly.

Store insights and commercial frameworks from the people behind the work — once a month, no filter.

Read by 2,000+ merchants. Unsubscribe any time.

Your store has a
ceiling. Let's raise it.

WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website.

See how we work
Let's talk

Your store has a ceiling.
Tell us where it is.

No pitch, no pressure — a genuine conversation about your store. Tell us where you are, what you're building toward, and what's getting in the way. We come back within one business day, directly from the people who'd be doing the work.

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