across apparel, health, and food
after a WebMaze rebuild
conversation to live store
Your store has a ceiling.
Let's raise it.
WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website. Based in South Africa, working with brands locally and internationally.
Two engagements. Both built around your store as a sales platform.
Growth Build + Roadmap
Custom Shopify build paired with a niche-mapped commercial roadmap. Know what your store needs next, and why.
- Discovery session and written brief — not an assumption
- Custom Shopify theme built from scratch — no page builders, code you own
- Information architecture designed for conversion
- +6 more
Shopify Development
Shopify tickets, feature builds, and integrations — scoped, quoted, and delivered at fixed rates. 2–3 day SLA on standard tickets.
- Standard tickets — 2–3 business day SLA
- Complex features — written quotes, fixed rates
- Full app integrations — configured and tested
- +4 more
The way a build should work.
Discovery first.
Before any code is written, we review your store, your traffic, and your goals for the platform. You get a written brief that reflects what we heard — not what we assumed.
Scope agreed, in writing
Clear deliverables, a defined timeline, and a scope you can hold us to. Changes don't happen by accident — they go through a formal change request.
Build — in the open.
Full access throughout. You can see the build happening in real time — no waiting for a reveal, no wondering what's happening behind closed doors.
Live — and what comes next.
Managed go-live, 30-day support window, and a roadmap for what the store needs next. The launch is the start, not the end.
Built differently. On purpose.
Code you own outright
Built from scratch — no page builders, no proprietary frameworks. Take it to any developer, anywhere. No exit fees, no lock-in.
We review before we build
Every engagement starts with a review of your store and your goals for the platform. We agree on a written brief before a single file is touched.
Conversion is the brief
Add-to-cart placement, checkout flow, information hierarchy — these are sales decisions, not design preferences. We treat them that way.
Fast everywhere. Guaranteed.
Your store loads in under 2 seconds, even on South African mobile connections. Slow stores lose customers before they see a product.
You know where every sale comes from
Analytics and tracking configured and verified before handover. You'll see exactly what's driving revenue — and what isn't.
A roadmap, not just a deliverable
Every engagement includes a roadmap for what the store needs next. The launch is the start of the conversation, not the end.
Where does your store actually stand?
Most merchants are running their store without a clear picture of where they are or what the next stage requires. The Commerce Maturity Framework gives you a reference point — five levels, each with a specific ceiling and a specific set of unlocks. Use it to orient yourself, then tell us where you think you are.
What this looks like
- Above-average conversion rate for your category
- Data informs most development decisions
- You have a roadmap — not just a to-do list
What's holding you back
- Store is optimised but not yet integrated with the wider commercial stack
- Marketing, ops, and data still live in silos
- Growth is strong but not yet compounding
What the next level is worth
- Connecting the site typically lifts revenue 30–60% — without spending more on advertising
- Makes the site defensible — hard for competitors to replicate
- Less time firefighting, more time running the business
What this looks like
- Store is live and products are listed
- Basic payment and shipping configured
- No performance tracking in place
What's holding you back
- No conversion optimisation — every visitor is a missed opportunity
- No data to make decisions with
- Brand differentiation is near zero
What the next level is worth
- Moving to Level 2 typically doubles effective revenue per visitor
- Foundation for every future investment
- Removes the ceiling on what paid traffic can achieve
What this looks like
- Store converts at 1–2% across devices
- Revenue is consistent but not growing fast
- You track basic analytics
What's holding you back
- Conversion rate below industry benchmark
- Development decisions are reactive, not planned
- No commercial intelligence layer — you don't know why things happen
What the next level is worth
- A 1% conversion rate improvement on R500k/month GMV = +R60k/year
- Level 3 is where stores start to feel like assets
- Data infrastructure built here compounds in value
What this looks like
- Above-average conversion rate for your category
- Data informs most development decisions
- You have a roadmap — not just a to-do list
What's holding you back
- Store is optimised but not yet integrated with the wider commercial stack
- Marketing, ops, and data still live in silos
- Growth is strong but not yet compounding
What the next level is worth
- Connecting the site typically lifts revenue 30–60% — without spending more on advertising
- Makes the site defensible — hard for competitors to replicate
- Less time firefighting, more time running the business
What this looks like
- Your store feeds directly into your ads, email, fulfilment, and ops
- You know your numbers — and they update every month
- Your average order value and customer lifetime value are actively grown, not just tracked
What's holding you back
- Growth is strong but not yet self-reinforcing
- International expansion typically unlocked at this stage
- The store is a hub, not yet a compounding engine
What the next level is worth
- Level 5 is where stores generate compounding, defensible revenue
- We've seen what works across 50+ South African Shopify stores — that knowledge goes into your roadmap
- The store becomes a lasting business advantage, not just an asset
What this looks like
- Store is a competitive commercial engine
- Your marketing, data, and operations all work together — automatically
- Monthly performance reports drive real business decisions
What's holding you back
- The constraint is no longer the store — it's the business around it
- Scale, team, and capital become the primary growth levers
- Staying ahead of the curve is the work
What the next level is worth
- Stores at this level command higher sale prices when owners exit
- Your store is a strategic asset on your balance sheet
- The advantage is real, measurable, and keeps growing
The work speaks for itself.
Everything you need to know.
Can't find your answer here? Tell us about your store — we'll come back within one business day with a direct response.
Commerce intelligence, monthly.
Store insights and commercial frameworks from the people behind the work — once a month, no filter.
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Your store has a
ceiling. Let's raise it.
WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website.
See how we work Your store has a ceiling.
Tell us where it is.
No pitch, no pressure — a genuine conversation about your store. Tell us where you are, what you're building toward, and what's getting in the way. We come back within one business day, directly from the people who'd be doing the work.