A release every week, for as long as you keep us.
The store is infrastructure, and infrastructure decays. A Support Plan is a named engineer, a weekly release and a monthly number you can hold us to. Rolling monthly, no lock-in, no ticket queue.
Reactive, on purpose.
We do not arrive with a twelve-month roadmap written before we have seen a single week of your data. What ships next is decided by what the store did last week — the drop-off that appeared, the test that won, the thing your customers keep emailing you about.
That is the whole argument for a rolling plan over a project. Projects lock a plan in at the moment you know the least. A plan that reacts is worth more by month three than any roadmap we could have sold you in month one.
The week
Read the week
Orders, funnel, speed and any test running. Your client lead writes the shortlist of what is worth an engineer's time, with what each item is estimated to be worth.
- Funnel and speed review
- Test results read out
- Shortlist sent to you by noon
Build it
Your named engineer works the list in staging. Anything urgent from your side jumps the queue — that is what reactive means, and it is why we never book the week to capacity.
- Work in staging, reviewed daily
- Urgent items jump the queue
- 20% of the week held open
Ship and measure
Release in the morning, never into a weekend peak. Whatever went out gets a measurement window, and if it did nothing we say so in the next report rather than quietly moving on.
- Morning release, rollback ready
- Measurement window opened
- Written up in the monthly report
What lands on the list
Conversion work
Page and checkout changes, tests, merchandising, bundles, subscription flows — anything with a number attached to it.
Keeping it alive
Speed budgets, app and theme updates, broken integrations, and the slow creep of third-party scripts that nobody notices adding.
Trading support
Launches, campaigns and peak weeks — built ahead of time, watched on the day, with someone reachable while it runs.
What we need from you
One person who can approve a release, and honesty about what the business is doing next. We cannot plan a week around a campaign nobody told us about.
When it is the wrong call
Under roughly a thousand orders a month there is usually not enough signal for a weekly cycle to pay for itself. We will tell you to come back later rather than sell you the smallest tier.
Northbound
Twelve months of weekly shipping turned a one-off purchase into a subscription business.
See what we would ship in your first month.
Send the storefront and we will come back with the actual list — four weeks of releases, ranked, with what we think each one is worth. Free, and yours whether you sign or not.