Built to grow
Shopify stores.
Seriously.
We're a Shopify commerce agency based in South Africa, working with merchants across South Africa, USA, and the UK. We build, rebuild, and grow stores for merchants who treat their online business as a serious revenue engine — not a brochure with a checkout bolted on.
Commerce partners,
not order-takers.
We specialise in Shopify, but that's not really what we care about — revenue is. Every decision we make, from theme architecture to what goes on the roadmap, comes back to one question: does this actually move the needle for your store?
We work with a small number of merchants at any one time. That's deliberate. Good commerce work requires real context — your products, your customers, your margins, your constraints. You can't build that understanding across a bloated client list.
We're based in South Africa and work with merchants across South Africa, USA, and the UK.
Commercial-first,
always.
Strategy before execution
We audit before we build. Every engagement starts with a structured discovery — store audit, customer journey analysis, commercial benchmarking. You know what we're building and why before a line of code is written.
We come with recommendations
We don't wait for briefs. We surface issues, opportunities, and priorities proactively — backed by data. You don't need to know exactly what to build next; you need a partner who does.
Every item has a commercial hypothesis
Roadmap items aren't opinions — they're linked to a commercial hypothesis with an expected impact range. You always know what the investment is doing, not just what was built.
Everything you
need to know.
Can't find your answer here? Email us at hello@webmaze.co.za and we'll respond within one business day with a direct, honest answer — not a template reply.
Your store has a
ceiling. Let's raise it.
WebMaze builds and maximises Shopify stores for merchants who treat their store as a sales platform — not just a website.
See how we work Your store has a ceiling.
Tell us where it is.
No pitch, no pressure — a genuine conversation about your store. Tell us where you are, what you're building toward, and what's getting in the way. We come back within one business day, directly from the people who'd be doing the work.