[{"data":1,"prerenderedAt":1232},["ShallowReactive",2],{"services-grid":3},[4,221,460,803],{"id":5,"title":6,"body":7,"code":188,"ctaLabel":171,"deliverables":189,"description":173,"extension":167,"heroAccentPhrase":199,"heroHeadline":200,"heroImage":201,"heroSubline":202,"meta":203,"navigation":204,"path":205,"relatedServices":206,"seo":210,"seoDescription":211,"sitemap":212,"startingPrice":213,"stem":214,"timeline":215,"usps":216,"__hash__":220},"services\u002Fservices\u002Fcommerce-intelligence-retainer.md","Commerce Intelligence Retainer",{"type":8,"value":9,"toc":172},"minimark",[10,15,19,22,25,32,36,39,42,45,49,52,59,65,71,79,85,89,92,95,98,101,105,108,111,114,117,122,130,134,139,142,146,149,153,156,160,163],[11,12,14],"h2",{"id":13},"what-a-commerce-intelligence-retainer-actually-is","What a Commerce Intelligence Retainer actually is",[16,17,18],"p",{},"Most agencies deliver work. We deliver a commercial development programme — a structured, data-driven process of identifying what's holding your store back, fixing it, measuring the result, and moving to the next priority.",[16,20,21],{},"The difference starts before we build anything. Every retainer engagement opens with a Commerce Maturity Assessment — a structured review of your store's performance, architecture, and commercial infrastructure that tells you exactly where you sit on a five-level maturity scale, what the specific gaps are at your current level, and what reaching the next level is worth to your business.",[16,23,24],{},"That assessment informs the Roadmap. The Roadmap drives the work.",[26,27,29],"content-callout",{"type":28},"insight",[16,30,31],{},"Every item on your Roadmap is linked to a specific commercial hypothesis. Not \"update product page template\" — but \"restructure product page hierarchy to surface primary CTA above the fold on mobile — hypothesis: reduces mobile bounce rate, expected conversion impact: +0.2–0.4%.\" When it ships, we measure the hypothesis. The Roadmap becomes a record of experiments, outcomes, and accumulated commercial knowledge about your specific store.",[11,33,35],{"id":34},"the-intelligence-layer","The intelligence layer",[16,37,38],{},"Every retainer client has a Store Intelligence Profile — a living document that tracks your store's commercial performance over time. Conversion rate by device and traffic source. Average order value trends. Cart abandonment rate and exit point mapping. Top-performing and worst-performing pages. Page speed. App performance. Revenue trend month-over-month.",[16,40,41],{},"This data does two things. First, it sets the Roadmap priorities. Ticket priorities aren't set by what you asked for this month — they're set by what the data shows is the biggest commercial opportunity. Second, it grounds every conversation in your actual performance, not assumptions.",[16,43,44],{},"Over time, we build a cross-portfolio intelligence capability that compounds in your favour. We see patterns across more than 80 Shopify stores. We know which issues correlate with conversion suppression in your product category. We know which Shopify apps tend to introduce checkout friction. We know what a store doing 3× your current revenue had to fix to get there. That portfolio intelligence is applied to your store every month.",[11,46,48],{"id":47},"three-tiers-one-framework","Three tiers, one framework",[16,50,51],{},"The Commerce Intelligence Retainer runs across three tiers — each structured around the same intelligence framework, with different depth, cadence, and development capacity.",[16,53,54,58],{},[55,56,57],"strong",{},"Foundation"," — Monthly Store Intelligence Report, Outcome-Linked Roadmap, monthly Growth Session, and a development execution allocation for the month's priorities. Built for stores that are ready to stop guessing and start moving deliberately.",[16,60,61,64],{},[55,62,63],{},"Momentum"," — Bi-weekly monitoring, bi-weekly Growth Sessions, deeper proactive advisory, and expanded development capacity. The right tier for stores in active growth with a roadmap that needs regular iteration.",[16,66,67,70],{},[55,68,69],{},"Compound"," — Weekly intelligence pulls, weekly sessions, the full intelligence layer, and priority access to our Merchant Growth Network for ecosystem coordination. The right tier for stores where the development relationship has become a critical part of commercial operations.",[16,72,73,74],{},"Pricing is not on this page. It shouldn't be. The right engagement is specific to your store's current maturity level, complexity, and growth ambitions — not a menu pick. ",[75,76,78],"a",{"href":77},"#contact","Let's talk.",[26,80,82],{"type":81},"note",[16,83,84],{},"Every tier includes access to our Merchant Growth Network — a vetted ecosystem of performance marketing, email marketing, and media specialists who collaborate with us on behalf of shared clients. When your paid traffic specialist needs the landing page ready, we're already across it. When the email sequence needs a product page to convert, we've already optimised it. You stop being the integration layer.",[11,86,88],{"id":87},"why-the-intelligence-compounds","Why the intelligence compounds",[16,90,91],{},"The single most important commercial property of a long-term retainer engagement is switching cost — and not in the self-serving way that phrase usually implies.",[16,93,94],{},"Every month we work together, the institutional knowledge we hold about your store becomes more valuable and harder to transfer. What's been tried. What moved the needle. What didn't. What's planned and why. What your customer data shows about repeat purchase patterns. What your analytics reveal about seasonal performance. Two years of this knowledge is genuinely irreplaceable.",[16,96,97],{},"This is by design — not because we hoard information (every insight is documented and owned by you), but because accumulated context produces better commercial decisions than fresh eyes ever can.",[16,99,100],{},"A new agency starts from zero. A two-year engagement starts from compound.",[11,102,104],{"id":103},"what-proactive-advisory-looks-like-in-practice","What proactive advisory looks like in practice",[16,106,107],{},"Every month, before your Growth Session, you receive at least one unsolicited commercial observation from us. Not a report summarising what was done — a forward-looking perspective on what the data is showing and what we recommend doing about it.",[16,109,110],{},"This might be: \"Your mobile conversion rate dropped 0.3% last month. It correlates with the addition of the new upsell app in checkout. We recommend removing it and testing an alternative approach.\"",[16,112,113],{},"Or: \"Your top exit page on mobile is your bundled product page. The add-to-cart is below the fold for every common device. Here's the fix and here's what it should be worth.\"",[16,115,116],{},"You didn't ask for either of those. We identified them because we're watching. That's the difference between a supplier and a partner.",[118,119],"ui-rule",{"surface":120,"variant":121},"dark","gradient",[123,124],"lead-capture-block",{"accent-text":125,"description":126,"headline":127,"layout":128,"source":129},"Start with the assessment.","The Commerce Maturity Assessment tells you exactly where your store is and what the right next step looks like. It's free, specific, and honest — not a sales template.","Not sure which tier is right for your store?","single-column","services-retainer",[11,131,133],{"id":132},"common-questions-about-the-retainer","Common questions about the retainer",[135,136,138],"h3",{"id":137},"how-is-work-prioritised-each-month","How is work prioritised each month?",[16,140,141],{},"Roadmap priorities are set by the Store Intelligence data, not by what's loudest in your inbox. Before each session, we review the previous month's intelligence report and identify the highest-commercial-opportunity item for the next execution window. You always see the reasoning, not just the output.",[135,143,145],{"id":144},"what-kind-of-development-work-is-included","What kind of development work is included?",[16,147,148],{},"Standard Shopify development work — theme modifications, new sections and templates, app integrations, checkout optimisation, performance improvements, analytics implementation. Larger rebuilds or complete redesigns sit outside the retainer scope and are scoped separately.",[135,150,152],{"id":151},"what-if-my-priorities-change-mid-month","What if my priorities change mid-month?",[16,154,155],{},"They can, and sometimes they should. If something commercially important comes up, we reassess the Roadmap together. The Roadmap isn't a contract — it's a living commercial plan. We hold it lightly and update it deliberately.",[135,157,159],{"id":158},"can-i-start-at-foundation-and-move-to-momentum","Can I start at Foundation and move to Momentum?",[16,161,162],{},"Yes. Most clients do. The Foundation tier is deliberately structured to build the intelligence infrastructure — the Store Intelligence Profile, the Roadmap, the baseline data — that makes higher-tier engagement genuinely valuable. Moving up is a natural outcome of having the intelligence in place.",[164,165,169],"ui-button",{"icon":166,"size":167,"to":77,"variant":168},"trailing","md","primary",[16,170,171],{},"Discuss your retainer",{"title":173,"searchDepth":174,"depth":174,"links":175},"",2,[176,177,178,179,180,181],{"id":13,"depth":174,"text":14},{"id":34,"depth":174,"text":35},{"id":47,"depth":174,"text":48},{"id":87,"depth":174,"text":88},{"id":103,"depth":174,"text":104},{"id":132,"depth":174,"text":133,"children":182},[183,185,186,187],{"id":137,"depth":184,"text":138},3,{"id":144,"depth":184,"text":145},{"id":151,"depth":184,"text":152},{"id":158,"depth":184,"text":159},"WM-INT-001",[190,191,192,193,194,195,196,197,198],"Commerce Maturity Assessment on onboarding","Monthly Store Intelligence Report","Outcome-Linked Commercial Roadmap","Proactive monthly commercial observations","Monthly or bi-weekly Growth Session","Shopify development execution against roadmap priorities","Cross-portfolio benchmark data applied to your store","Merchant Growth Network referrals and coordination","Dedicated channel — response within 4 business hours","mystery.","Your store shouldn't be a mystery.","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1519681393784-d120267933ba?w=1600&auto=format&fit=crop&q=80","A monthly retainer built around one principle: your store should be the most commercially visible part of your business — monitored, understood, and continuously improving.",{},true,"\u002Fservices\u002Fcommerce-intelligence-retainer",[207,208,209],"growth-build-roadmap","shopify-development","commerce-maturity-assessment",{"title":6,"description":173},"WebMaze's Commerce Intelligence Retainer turns your Shopify store into a monitored, continuously improving commercial asset. Store intelligence, outcome-linked roadmaps, and proactive advisory — on a monthly retainer.","[object Object]",null,"services\u002Fcommerce-intelligence-retainer","Ongoing monthly",[217,218,219],"Every roadmap item tied to a specific commercial hypothesis","Proactive advisory — we flag issues before you notice them","Cross-portfolio intelligence from 80+ SA stores, applied monthly","tXPpw2BM87tqjyqb4vsMd-2SB2PXa--8bHCchDAIyXw",{"id":222,"title":223,"body":224,"code":434,"ctaLabel":375,"deliverables":435,"description":173,"extension":167,"heroAccentPhrase":443,"heroHeadline":444,"heroImage":445,"heroSubline":446,"meta":447,"navigation":204,"path":448,"relatedServices":449,"seo":451,"seoDescription":452,"sitemap":212,"startingPrice":213,"stem":453,"timeline":454,"usps":455,"__hash__":459},"services\u002Fservices\u002Fcommerce-maturity-assessment.md","Commerce Maturity Assessment",{"type":8,"value":225,"toc":415},[226,230,233,236,241,245,249,252,258,264,268,271,277,283,287,290,293,299,305,309,312,315,321,327,331,334,337,341,344,347,350,355,359,362,365,368,371,376,380,384,387,391,394,398,401,405,408,412],[11,227,229],{"id":228},"what-is-the-commerce-maturity-framework","What is the Commerce Maturity Framework?",[16,231,232],{},"The Commerce Maturity Framework is a five-level model for understanding exactly where a Shopify store sits in its commercial development — and what it needs to reach the next stage.",[16,234,235],{},"Most merchants know their revenue number. Very few can accurately diagnose why that number is what it is, what's suppressing it, and what a realistic path to 2× it looks like. The Framework gives you that clarity. Not as a vague aspiration — as a specific commercial diagnosis.",[26,237,238],{"type":28},[16,239,240],{},"We developed this framework from analysis across 80+ South African Shopify stores. Every level reflects a real and distinct commercial state — with its own characteristic performance metrics, its own common failure patterns, and its own set of high-leverage improvements. Knowing your level changes the quality of every commercial decision you make about your store.",[11,242,244],{"id":243},"the-five-levels-explained","The five levels explained",[135,246,248],{"id":247},"level-1-launched-not-yet-optimised","Level 1 — Launched, not yet optimised",[16,250,251],{},"Your store is live. The basics are configured. You're making sales, but the store isn't working particularly hard for you — it's a functional sales channel, not an optimised one. Conversion rates are typically below the market average of 1.4–1.8%. Analytics are installed but rarely interrogated. The product catalogue is listed, not merchandised.",[16,253,254,257],{},[55,255,256],{},"What holds Level 1 stores back:"," Information hierarchy on product pages. Mobile performance. Trust signals absent or poorly placed. Cart abandonment happening without any recovery mechanism.",[16,259,260,263],{},[55,261,262],{},"What reaching Level 2 is worth:"," Typically a 30–60% improvement in conversion rate from structural fixes alone — no additional traffic required.",[135,265,267],{"id":266},"level-2-operational-converting-at-market-average","Level 2 — Operational, converting at market average",[16,269,270],{},"Your store runs reliably and converts at roughly the market average for your category. Traffic is consistent. Orders are processing. You have a working store. But you're competing on roughly the same commercial footing as everyone else in your niche — no meaningful differentiation in how the store performs, no systematic visibility into where performance is leaking.",[16,272,273,276],{},[55,274,275],{},"What holds Level 2 stores back:"," No structured approach to conversion improvement. Roadmap driven by aesthetic preferences rather than data. Analytics present but not actioned. No outcome-linked development programme.",[16,278,279,282],{},[55,280,281],{},"What reaching Level 3 is worth:"," Above-average conversion typically translates to 25–50% revenue increase on identical traffic. For a store doing R500k\u002Fmonth, this is R125–250k in additional monthly revenue without additional marketing spend.",[135,284,286],{"id":285},"level-3-systematically-optimised-above-market-average","Level 3 — Systematically optimised, above market average",[16,288,289],{},"Your store converts above the market average for your category. You have a development partner who works from data, not instinct. Your product pages are structured for conversion. Your checkout has been optimised. Your analytics tell you where performance is moving and why.",[16,291,292],{},"Level 3 is where the compounding starts. You have the baseline performance infrastructure. The next stage is about commercial integration.",[16,294,295,298],{},[55,296,297],{},"What holds Level 3 stores back:"," Development and marketing operating in silos. No systematic view of how paid traffic, email, and on-site experience interact. AOV underoptimised. Repeat purchase rate below potential.",[16,300,301,304],{},[55,302,303],{},"What reaching Level 4 is worth:"," Integration between channels is where the largest revenue multipliers live. Stores that achieve genuine marketing-development integration typically see 40–80% improvement in revenue-per-visitor.",[135,306,308],{"id":307},"level-4-commercially-integrated-data-driven","Level 4 — Commercially integrated, data-driven",[16,310,311],{},"Your store is the commercial hub of your business — not just a sales channel. Your marketing team and your development roadmap share a single source of truth. Paid campaigns drive to pages optimised for that traffic. Email sequences reference products designed to convert at that point in the customer journey. Your analytics give you revenue attribution across every channel.",[16,313,314],{},"Development decisions at Level 4 are made against specific commercial hypotheses with measurable outcomes. The Roadmap is a living document, not a list of requests.",[16,316,317,320],{},[55,318,319],{},"What holds Level 4 stores back:"," Speed of execution. The gap between identifying a commercial opportunity and implementing the fix. Institutional knowledge held in people rather than documented systems.",[16,322,323,326],{},[55,324,325],{},"What reaching Level 5 is worth:"," Level 5 stores operate at a structural commercial advantage over competitors. The compounding knowledge, the integrated stack, and the systematised improvement process make the gap widen over time rather than narrow.",[135,328,330],{"id":329},"level-5-platform-compounding-growth","Level 5 — Platform, compounding growth",[16,332,333],{},"Your store is a competitive commercial asset. The intelligence you've accumulated about your customer, your conversion patterns, and your channel performance is proprietary. Your development programme has a documented track record of commercial hypotheses tested and outcomes measured. Your store is not static — it's the most active and productive member of your commercial team.",[16,335,336],{},"Very few stores reach Level 5. Those that do don't get there in a single project.",[11,338,340],{"id":339},"what-your-free-assessment-includes","What your free assessment includes",[16,342,343],{},"You submit your store URL. We spend time with your store — the front end, your publicly visible performance indicators, your page structure, your mobile experience, and where applicable, any data you want to share.",[16,345,346],{},"Within one business day, you receive a written assessment that includes your current maturity level, the specific gaps we identified at that level, the top three commercial priorities for your niche, and a frank estimate of what closing those gaps is worth to your revenue.",[16,348,349],{},"No template. No automated report. A genuine commercial review by the team who would actually do the work.",[26,351,352],{"type":81},[16,353,354],{},"The assessment is free regardless of what you do next. If you decide not to work with us, the assessment is still yours. The commercial clarity it provides has value independent of whether you hire us to act on it. We offer it because the quality of that assessment is the best demonstration we have of how we think — and because the merchants it's most useful for tend to become clients eventually anyway.",[11,356,358],{"id":357},"why-we-do-this-for-free","Why we do this for free",[16,360,361],{},"The Commerce Maturity Assessment is our primary acquisition tool — and we'd rather be transparent about that than pretend it's purely altruistic.",[16,363,364],{},"Here's the honest logic: most merchants who engage a Shopify agency do so after they've already decided they want an agency, and then they compare portfolios and prices. We'd rather enter the conversation earlier — before the brief is written, before the comparison starts — with something genuinely useful.",[16,366,367],{},"An honest assessment of your store's commercial performance, delivered without a sales pitch, is useful to you regardless of what happens next. And it tells you more about how we think than any portfolio page could.",[16,369,370],{},"The assessment is free. The roadmap to the next level is what you buy — if and when you decide to.",[164,372,373],{"icon":166,"size":167,"to":77,"variant":168},[16,374,375],{},"Get your free assessment",[11,377,379],{"id":378},"common-questions-about-the-assessment","Common questions about the assessment",[135,381,383],{"id":382},"how-long-does-the-assessment-take-to-receive","How long does the assessment take to receive?",[16,385,386],{},"Within one business day. We review the store manually, not with an automated tool. If your store is complex or you've shared performance data with us, it may take slightly longer — but we'll let you know.",[135,388,390],{"id":389},"do-i-need-to-share-analytics-access","Do I need to share analytics access?",[16,392,393],{},"No. The assessment can be conducted on the basis of the store's public-facing experience alone. If you want to share GA4 or Shopify analytics data, it deepens the assessment — but it's optional.",[135,395,397],{"id":396},"is-there-any-obligation-after-the-assessment","Is there any obligation after the assessment?",[16,399,400],{},"None. The assessment is complete in itself. There is no follow-up sales sequence. If you want to discuss it with us, we offer an optional 30-minute walkthrough call — but you can also just read it and do with it what you want.",[135,402,404],{"id":403},"what-if-im-not-on-shopify","What if I'm not on Shopify?",[16,406,407],{},"The Commerce Maturity Framework was developed for Shopify stores and the assessment is conducted specifically for Shopify. We don't assess WooCommerce, Wix, or other platforms — not because they're inferior, but because the specific patterns and benchmarks we apply come from Shopify-specific portfolio data.",[135,409,411],{"id":410},"what-level-are-most-stores","What level are most stores?",[16,413,414],{},"Based on our portfolio, the majority of South African Shopify stores sit at Level 1 or Level 2. Level 3 stores are significantly less common than the industry assumes — most stores that feel well-optimised have addressed aesthetic problems rather than structural commercial ones. Level 4 is rare. Level 5 exists.",{"title":173,"searchDepth":174,"depth":174,"links":416},[417,418,425,426,427],{"id":228,"depth":174,"text":229},{"id":243,"depth":174,"text":244,"children":419},[420,421,422,423,424],{"id":247,"depth":184,"text":248},{"id":266,"depth":184,"text":267},{"id":285,"depth":184,"text":286},{"id":307,"depth":184,"text":308},{"id":329,"depth":184,"text":330},{"id":339,"depth":174,"text":340},{"id":357,"depth":174,"text":358},{"id":378,"depth":174,"text":379,"children":428},[429,430,431,432,433],{"id":382,"depth":184,"text":383},{"id":389,"depth":184,"text":390},{"id":396,"depth":184,"text":397},{"id":403,"depth":184,"text":404},{"id":410,"depth":184,"text":411},"WM-CMA-003",[436,437,438,439,440,441,442],"Five-level Commerce Maturity score for your store","Specific gaps at your current level identified","Commercial value estimate of closing those gaps","Top three conversion priorities for your niche","Honest perspective — no pitch, no template response","Written assessment delivered within one business day","Optional 30-minute walkthrough call","leaving revenue.","Find out exactly where your store is leaving revenue.","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1464822759023-fed622ff2c3b?w=1600&auto=format&fit=crop&q=80","Free. Specific to your store. Not a template. We review your store against a five-level maturity framework and come back with an honest commercial assessment — within one business day.",{},"\u002Fservices\u002Fcommerce-maturity-assessment",[450,207,208],"commerce-intelligence-retainer",{"title":223,"description":173},"WebMaze's free Commerce Maturity Assessment benchmarks your Shopify store against a five-level framework. Find out exactly where you are, what's holding you back, and what reaching the next level is worth. No pitch. Back within one business day.","services\u002Fcommerce-maturity-assessment","1 business day",[456,457,458],"Free — no obligation, no follow-up sales sequence","Specific diagnosis returned within one business day","Benchmarked against 80+ South African Shopify stores","DyO4OxqLTB6eBqTxJAVms26s3aM5ZR-J1SkZL5MMB0s",{"id":461,"title":462,"body":463,"code":775,"ctaLabel":776,"deliverables":777,"description":173,"extension":167,"heroAccentPhrase":787,"heroHeadline":788,"heroImage":789,"heroSubline":790,"meta":791,"navigation":204,"path":792,"relatedServices":793,"seo":794,"seoDescription":795,"sitemap":212,"startingPrice":213,"stem":796,"timeline":797,"usps":798,"__hash__":802},"services\u002Fservices\u002Fgrowth-build-roadmap.md","Growth Build + Roadmap",{"type":8,"value":464,"toc":755},[465,469,472,476,479,517,521,524,527,532,558,561,565,568,587,597,601,604,642,644,648,651,657,663,669,675,679,683,692,696,704,706,710,714,717,721,724,728,734,738,741,745,748,750],[11,466,468],{"id":467},"what-you-get","What you get.",[16,470,471],{},"Two things, done properly.",[135,473,475],{"id":474},"part-1-the-growth-build","Part 1: The Growth Build",[16,477,478],{},"A custom Shopify theme build from scratch. No page builders, no templates, no code that restricts what you can do next. Built conversion-first — which means every decision about layout, information hierarchy, and checkout flow is made with your store's revenue in mind, not its aesthetics.",[26,480,481,487,493,499,505,511],{"type":81},[16,482,483,486],{},[55,484,485],{},"Discovery session"," — A structured review of your store, your goals for the platform, and your category. We produce a written brief before a line of code is written — not an assumption.",[16,488,489,492],{},[55,490,491],{},"Custom theme build"," — Built from scratch. Conversion-optimised product, collection, and checkout pages. Code you own outright — take it anywhere, no lock-in.",[16,494,495,498],{},[55,496,497],{},"Information architecture"," — How your store is structured determines how it sells. We design the hierarchy before we design the interface.",[16,500,501,504],{},[55,502,503],{},"Conversion-first UX"," — Add-to-cart placement, trust signals, upsell positioning — these are sales decisions. We treat them that way.",[16,506,507,510],{},[55,508,509],{},"Analytics & tracking setup"," — Facebook, Google, and any relevant tracking configured and verified before handover. You'll know exactly where every sale is coming from.",[16,512,513,516],{},[55,514,515],{},"Managed go-live"," — We handle the launch. 30-day support window after handover — you're not on your own the moment it goes live.",[135,518,520],{"id":519},"part-2-the-commercial-roadmap","Part 2: The Commercial Roadmap",[16,522,523],{},"A niche-mapped plan for what your store needs next — in order, and with reasoning. Not a list of nice-to-haves. Not generic best practices. A prioritised sequence built from what we've seen work across stores in your category.",[16,525,526],{},"We've built enough stores in D2C apparel, health, food, and other categories to know which features are non-negotiable at your stage, which are variable depending on your model, and which are noise that everyone else is adding because it sounds good. The roadmap tells you which is which.",[26,528,529],{"type":28},[16,530,531],{},"The roadmap is built from pattern recognition across real stores in your category. We know which features move the needle at your stage — and which are just noise that other agencies recommend because they've never actually tracked what works.",[26,533,534,540,546,552],{"type":81},[16,535,536,539],{},[55,537,538],{},"Niche assessment"," — We map your store against what we've seen work in your category. Fixed features your store needs regardless of model. Variable features that depend on your specific situation.",[16,541,542,545],{},[55,543,544],{},"Six-month feature roadmap"," — A prioritised sequence of what to build next and why. Not a wishlist — a reasoned plan based on what moves the needle at your stage.",[16,547,548,551],{},[55,549,550],{},"Reasoning behind each item"," — Every recommendation in the roadmap comes with an explanation. You should understand why something is on there before you build it.",[16,553,554,557],{},[55,555,556],{},"Presented and walked through"," — The roadmap is presented to you — not emailed as a document. You ask questions, we answer them, you leave knowing exactly where your store is going.",[118,559],{"surface":560,"variant":121},"light",[11,562,564],{"id":563},"who-this-is-built-for","Who this is built for.",[16,566,567],{},"The Growth Build + Roadmap is the right engagement if any of these describe where you are:",[569,570,571,575,578,581,584],"ul",{},[572,573,574],"li",{},"You're launching a new Shopify store and want to build the right foundation from the start — not rebuild in 18 months.",[572,576,577],{},"You're migrating from WooCommerce to Shopify and want the move to actually improve how your store performs.",[572,579,580],{},"You have an existing store that's been added to over time — different developers, different apps, no coherent architecture — and it needs to be rebuilt properly.",[572,582,583],{},"You know your store needs to grow but you don't have a clear picture of what to build next or in what order.",[572,585,586],{},"You want one trusted team to build the store and tell you where it goes from here — not hand it over and walk away.",[26,588,589],{"type":81},[16,590,591,592,596],{},"This isn't the right fit if you already have a store that's working well and just need specific features or fixes implemented. In that case, ",[75,593,595],{"href":594},"\u002Fservices\u002Fshopify-development","Shopify Development"," is the right service — targeted, ticket-based execution without the project overhead.",[11,598,600],{"id":599},"process","Process",[16,602,603],{},"From first conversation to live store — and beyond.",[26,605,606,612,618,624,630,636],{"type":81},[16,607,608,611],{},[55,609,610],{},"01 — You tell us about your store."," You fill in the contact form. We review it before we respond — so the first conversation is useful, not generic.",[16,613,614,617],{},[55,615,616],{},"02 — Discovery session."," A structured conversation about your store, your platform goals, and your category. We leave with what we need to write an accurate brief.",[16,619,620,623],{},[55,621,622],{},"03 — Written brief and scope."," We document what we're building and why. You review it, ask questions, and sign off. No work starts before this is agreed.",[16,625,626,629],{},[55,627,628],{},"04 — Build — in the open."," Full access throughout. You can see the build in real time. We don't disappear and reappear with a finished product.",[16,631,632,635],{},[55,633,634],{},"05 — Roadmap session."," Before go-live, we walk you through the commercial roadmap. What the store needs next, in order, with reasoning for each item.",[16,637,638,641],{},[55,639,640],{},"06 — Managed go-live."," We handle the launch. 30-day support window follows. You leave with a live store and a clear picture of where it goes next.",[118,643],{"surface":560,"variant":121},[11,645,647],{"id":646},"most-builds-end-at-launch-this-one-starts-there","Most builds end at launch. This one starts there.",[16,649,650],{},"A few things that separate a Growth Build + Roadmap from a standard Shopify development project:",[16,652,653,656],{},[55,654,655],{},"We've built stores in your niche before."," That means the roadmap isn't generic advice — it's built from pattern recognition across real stores in your category. We know which features are non-negotiable at your stage and which are noise.",[16,658,659,662],{},[55,660,661],{},"The build and the roadmap are designed together."," The architecture of the store is built to support what's coming in the roadmap. Features don't get bolted on — they're planned for.",[16,664,665,668],{},[55,666,667],{},"You own everything."," Code, assets, data. No proprietary frameworks, no lock-in. If you outgrow us, you can take your store anywhere.",[16,670,671,674],{},[55,672,673],{},"The roadmap is a living document."," As your store evolves, the priorities in the roadmap evolve with it. It's not a one-time deliverable — it's the start of an ongoing picture of where your store is going.",[11,676,678],{"id":677},"what-our-clients-say","What our clients say",[135,680,682],{"id":681},"stef-steinmann-co-founder-old-school-apparel","Stef Steinmann · Co-founder, Old School · Apparel",[684,685,686,689],"blockquote",{},[16,687,688],{},"\"They brought solid ideas to the table.\"",[16,690,691],{},"\"Great experience working with WebMaze. Super professional, very responsive, and really helpful on all things Shopify. They also brought solid ideas to the table. Would happily recommend.\"",[135,693,695],{"id":694},"vanessa-feinberg-owner-root4-nutrition","Vanessa Feinberg · Owner, Root4 · Nutrition",[684,697,698,701],{},[16,699,700],{},"\"A task that felt daunting — made seamless.\"",[16,702,703],{},"\"The task of migrating from WordPress to Shopify felt daunting but Cameron and Conner made the experience seamless and easy. Slick, professional and endlessly accommodating — they delivered an exceptional website.\"",[118,705],{"surface":560,"variant":121},[11,707,709],{"id":708},"common-questions","Common questions.",[135,711,713],{"id":712},"is-this-for-new-stores-or-existing-ones","Is this for new stores or existing ones?",[16,715,716],{},"Both. The Growth Build + Roadmap works equally well for a brand launching for the first time and one that's been running a store for years and needs to rebuild it properly. The engagement starts with discovery — so we understand what's already there before we touch anything.",[135,718,720],{"id":719},"what-niches-do-you-have-roadmaps-mapped-for","What niches do you have roadmaps mapped for?",[16,722,723],{},"We've built and mapped stores across D2C apparel, health and wellness, food, fragrance, and nutrition. For these categories, the roadmap is built on what we've seen work across multiple stores at different stages. For brands in other categories, we run a thorough discovery process to build the roadmap from first principles.",[135,725,727],{"id":726},"what-happens-after-the-build-is-done","What happens after the build is done?",[16,729,730,731,733],{},"You get 30 days of post-launch support included. After that, most clients continue with ongoing development work through our ",[75,732,595],{"href":594}," service — tickets and feature builds as the roadmap items get actioned over time. You're not left to figure it out alone.",[135,735,737],{"id":736},"how-long-does-it-take","How long does it take?",[16,739,740],{},"Typically 8–12 weeks from first conversation to go-live, depending on scope. You'll have a written timeline with defined milestones before work starts.",[135,742,744],{"id":743},"do-we-need-to-be-on-shopify-already","Do we need to be on Shopify already?",[16,746,747],{},"No. We work with brands migrating from WooCommerce to Shopify, as well as those starting fresh. If Shopify isn't the right fit for your goals, we'll tell you before any work begins.",[118,749],{"surface":560,"variant":121},[123,751],{"description":752,"headline":753,"layout":128,"source":754},"Tell us about your store, where it is now, and what you're trying to do with it. We come back within one business day with a direct, honest read on whether the Growth Build + Roadmap is the right engagement for you.","Your store deserves a plan. Let's build one.","services-growth-build",{"title":173,"searchDepth":174,"depth":174,"links":756},[757,761,762,763,764,768],{"id":467,"depth":174,"text":468,"children":758},[759,760],{"id":474,"depth":184,"text":475},{"id":519,"depth":184,"text":520},{"id":563,"depth":174,"text":564},{"id":599,"depth":174,"text":600},{"id":646,"depth":174,"text":647},{"id":677,"depth":174,"text":678,"children":765},[766,767],{"id":681,"depth":184,"text":682},{"id":694,"depth":184,"text":695},{"id":708,"depth":174,"text":709,"children":769},[770,771,772,773,774],{"id":712,"depth":184,"text":713},{"id":719,"depth":184,"text":720},{"id":726,"depth":184,"text":727},{"id":736,"depth":184,"text":737},{"id":743,"depth":184,"text":744},"WM-GBR-002","Tell us about your store",[778,779,780,781,782,783,784,785,786],"Discovery session and written brief — not an assumption","Custom Shopify theme built from scratch — no page builders, code you own","Information architecture designed for conversion","Conversion-first UX — add-to-cart, trust signals, upsell placement","Analytics & tracking setup — Facebook, Google, verified before handover","Niche assessment — fixed vs variable features for your category","Six-month commercial roadmap — prioritised sequence with reasoning","Roadmap presentation session — we walk you through it, not email it","Managed go-live with 30-day support window","a plan.","The build that comes with a plan.","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1506905925346-21bda4d32df4?w=1600&auto=format&fit=crop&q=80","A custom Shopify build paired with a niche-mapped commercial roadmap. We've built enough stores in your category to know which features move the needle — and in what order. The store is the foundation. The roadmap is what makes it compound.",{},"\u002Fservices\u002Fgrowth-build-roadmap",[208,450],{"title":462,"description":173},"Custom Shopify build paired with a niche-mapped commercial roadmap. Know what your store needs next, and why.","services\u002Fgrowth-build-roadmap","8–12 weeks",[799,800,801],"Brief approved before a single line of code is written","6-month niche-derived commercial roadmap at handover","Built from what we've seen work across stores in your category","sdgBRw86haZ7j_TANSp5g_KipSmgzeZwDDW2FfgBX4g",{"id":804,"title":595,"body":805,"code":1210,"ctaLabel":776,"deliverables":1211,"description":173,"extension":167,"heroAccentPhrase":1218,"heroHeadline":1219,"heroImage":789,"heroSubline":1220,"meta":1221,"navigation":204,"path":594,"relatedServices":1222,"seo":1223,"seoDescription":1224,"sitemap":212,"startingPrice":213,"stem":1225,"timeline":1226,"usps":1227,"__hash__":1231},"services\u002Fservices\u002Fshopify-development.md",{"type":8,"value":806,"toc":1189},[807,811,814,817,821,824,827,860,865,880,884,887,890,923,927,943,945,949,952,955,958,963,1003,1005,1009,1012,1029,1037,1041,1044,1047,1108,1110,1112,1116,1124,1128,1136,1138,1140,1144,1147,1151,1154,1158,1161,1165,1168,1172,1175,1179,1182,1184],[11,808,810],{"id":809},"how-it-works","How It Works",[16,812,813],{},"Not all Shopify work is the same. Here's how we scope it.",[16,815,816],{},"Before we start any job, we confirm which lane it falls into. This is how we keep pricing predictable and turnaround times reliable — and how you know exactly what to expect before work begins.",[135,818,820],{"id":819},"lane-1-standard-tickets","Lane 1: Standard Tickets",[16,822,823],{},"Standard tickets are defined, repeatable tasks that we can scope and price upfront without needing to assess your specific store setup. They have a fixed rate and a guaranteed SLA of 2–3 business days from approval.",[16,825,826],{},"If a task fits standard ticket criteria, there's no back-and-forth on scope. You submit the task, we confirm it's a standard ticket, you approve, we deliver.",[26,828,829,834],{"type":81},[16,830,831],{},[55,832,833],{},"What's included:",[569,835,836,839,842,845,848,851,854,857],{},[572,837,838],{},"Bug fixes and error resolution",[572,840,841],{},"Minor theme or layout adjustments",[572,843,844],{},"Content updates — text, images, banners",[572,846,847],{},"Navigation and menu changes",[572,849,850],{},"Discount code and pricing rule setup",[572,852,853],{},"Simple redirect or URL changes",[572,855,856],{},"Product and collection page edits",[572,858,859],{},"Shipping and checkout setting adjustments",[16,861,862],{},[55,863,864],{},"How it works:",[866,867,868,871,874,877],"ol",{},[572,869,870],{},"Submit your task via contact form",[572,872,873],{},"We confirm it's a standard ticket and send you a fixed rate",[572,875,876],{},"You approve and work begins",[572,878,879],{},"Delivered within 2–3 business days",[135,881,883],{"id":882},"lane-2-complex-features","Lane 2: Complex Features",[16,885,886],{},"Complex features are jobs that require us to assess your specific store setup before we can scope them accurately. They get a written quote before any work begins. Once approved, they're treated like a small project — clear scope, fixed rate, formal change request process if anything changes.",[16,888,889],{},"A task moves into complex territory when it involves custom development, app integrations, or volume that puts it outside a standard ticket ceiling.",[26,891,893,897],{"type":892},"tip",[16,894,895],{},[55,896,833],{},[569,898,899,902,905,908,911,914,917,920],{},[572,900,901],{},"App integrations and installations",[572,903,904],{},"Custom feature builds to spec",[572,906,907],{},"Custom section or component development",[572,909,910],{},"Loyalty program setup and configuration",[572,912,913],{},"BNPL integration (Payflex, PayJustNow, etc.)",[572,915,916],{},"Complex landing page builds",[572,918,919],{},"High-volume repetitive tasks (e.g. 200+ product updates)",[572,921,922],{},"CRO feature implementation to agency brief",[16,924,925],{},[55,926,864],{},[866,928,929,932,935,938,940],{},[572,930,931],{},"Submit your brief via contact form",[572,933,934],{},"We review your store and scope the job",[572,936,937],{},"You receive a written fixed-rate quote",[572,939,876],{},[572,941,942],{},"Changes go through a formal change request — no surprise invoices",[118,944],{"surface":560,"variant":121},[11,946,948],{"id":947},"we-dont-just-install-an-app","We don't just install an app.",[16,950,951],{},"An app installed is not an app integrated.",[16,953,954],{},"Any app can be installed in five minutes. What takes skill is making sure it actually works — properly configured, fully tested, and embedded into your store the way it should be.",[16,956,957],{},"When WebMaze handles an integration, we don't follow the setup guide and call it done. We configure every feature that's relevant to your store, build any custom embeds or app blocks needed, test edge cases, and make sure the app is actually doing what it's supposed to do across every part of your store it touches.",[26,959,960],{"type":28},[16,961,962],{},"That's why app integrations are always complex features — not because they're hard, but because doing them properly takes more than a standard ticket allows.",[26,964,965,970,981,986],{"type":81},[16,966,967],{},[55,968,969],{},"What most developers do:",[569,971,972,975,978],{},[572,973,974],{},"Install the app",[572,976,977],{},"Follow the setup guide",[572,979,980],{},"Mark it as done",[16,982,983],{},[55,984,985],{},"What WebMaze does:",[569,987,988,991,994,997,1000],{},[572,989,990],{},"Configure every relevant feature for your store",[572,992,993],{},"Build custom embeds or app blocks where needed",[572,995,996],{},"Test across every part of the store it touches",[572,998,999],{},"Resolve edge cases before handover",[572,1001,1002],{},"Make sure it actually works the way it should",[118,1004],{"surface":560,"variant":121},[11,1006,1008],{"id":1007},"who-this-service-is-built-for","Who this service is built for.",[16,1010,1011],{},"Shopify Development is the right fit if any of these describe where you are:",[569,1013,1014,1017,1020,1023,1026],{},[572,1015,1016],{},"You have a working Shopify store and need specific features, fixes, or additions done properly — without the overhead of a full build project.",[572,1018,1019],{},"You've outgrown freelancers. The quality is inconsistent, turnaround is unpredictable, and you need a team you can rely on at a fixed rate.",[572,1021,1022],{},"You're working with a CRO or marketing agency and need a technical partner to implement what they specify. You need someone who builds to brief, doesn't interpret, and doesn't cut corners.",[572,1024,1025],{},"You're a smaller brand that doesn't need a full Growth Build right now — just targeted work done well, at a predictable cost.",[572,1027,1028],{},"You need Shopify development that can keep pace with your marketing calendar — campaign landing pages, promotional updates, feature launches on time.",[26,1030,1031],{"type":81},[16,1032,1033,1034,1036],{},"This isn't the right fit if you need a new store built, an existing store rebuilt from the ground up, or a commercial roadmap for where your store goes next. That's ",[75,1035,462],{"href":792}," — a defined project rather than ongoing development execution.",[11,1038,1040],{"id":1039},"examples","Examples",[16,1042,1043],{},"Not sure which lane your work falls into? Here are some examples.",[16,1045,1046],{},"In practice, the difference between a standard ticket and a complex feature is usually clear. Here's how some common requests get categorised:",[26,1048,1049,1054,1077,1082],{"type":81},[16,1050,1051],{},[55,1052,1053],{},"Standard tickets:",[569,1055,1056,1059,1062,1065,1068,1071,1074],{},[572,1057,1058],{},"Fix a broken section on homepage — Defined task, no store assessment needed",[572,1060,1061],{},"Update product descriptions for 5 products — Within standard ticket scope",[572,1063,1064],{},"Add a banner to the homepage — Simple content placement",[572,1066,1067],{},"Change the navigation menu — Repeatable, defined task",[572,1069,1070],{},"Add a trust badge to the product page — Simple theme edit",[572,1072,1073],{},"Fix a checkout error — Defined bug fix",[572,1075,1076],{},"Adjust mobile spacing on a collection page — Minor theme adjustment",[16,1078,1079],{},[55,1080,1081],{},"Complex features:",[569,1083,1084,1087,1090,1093,1096,1099,1102,1105],{},[572,1085,1086],{},"Update product descriptions for 200 products — Volume takes it outside standard ticket ceiling",[572,1088,1089],{},"Build a custom promotional landing page — Requires design, development, and testing",[572,1091,1092],{},"Install and configure a loyalty program app — All integrations are complex — configuration, custom embeds, testing",[572,1094,1095],{},"Set up BNPL (Payflex \u002F PayJustNow) — Integration — full configuration required, not just installation",[572,1097,1098],{},"Implement a custom filter or sort feature — Custom development required",[572,1100,1101],{},"Build a custom upsell or cross-sell component — Custom feature build to spec",[572,1103,1104],{},"Implement a CRO agency feature brief — Custom development to external spec",[572,1106,1107],{},"Set up email marketing app integration — Full configuration, not just installation",[118,1109],{"surface":560,"variant":121},[11,1111,678],{"id":677},[135,1113,1115],{"id":1114},"beautiful-fragrances","Beautiful Fragrances",[684,1117,1118,1121],{},[16,1119,1120],{},"\"Their Shopify expertise is invaluable.\"",[16,1122,1123],{},"\"WebMaze are amazing! Their technical skills and expertise of the Shopify platform are invaluable. Conner is always patient, helpful and willing to give feedback, input and advice to ensure my e-commerce platform runs efficiently.\"",[135,1125,1127],{"id":1126},"emma-westensee","Emma Westensee",[684,1129,1130,1133],{},[16,1131,1132],{},"\"Even after launch — still there.\"",[16,1134,1135],{},"\"Incredible team to work with! Conner and Cameron helped us so much — from developing our new website to helping us navigate Shopify when we needed help. Even after the website was created we got assistance from them for our campaigns.\"",[118,1137],{"surface":560,"variant":121},[11,1139,709],{"id":708},[135,1141,1143],{"id":1142},"how-do-i-know-if-my-task-is-a-standard-ticket-or-a-complex-feature","How do I know if my task is a standard ticket or a complex feature?",[16,1145,1146],{},"In most cases it's clear from the description — the examples table above covers most common scenarios. If you're not sure, tell us what you need in the contact form and we'll confirm the lane before any work starts. There's no penalty for not knowing upfront.",[135,1148,1150],{"id":1149},"whats-the-turnaround-time","What's the turnaround time?",[16,1152,1153],{},"Standard tickets are completed within 2–3 business days of approval. Complex features are scheduled based on scope — we'll confirm the timeline in the written quote before you approve.",[135,1155,1157],{"id":1156},"what-if-my-task-turns-out-to-be-more-complex-than-a-standard-ticket","What if my task turns out to be more complex than a standard ticket?",[16,1159,1160],{},"We'll tell you before we start. If a task looks like a standard ticket but turns out to require more work once we're into it, we pause, explain what we found, and get your approval before continuing. No surprise invoices.",[135,1162,1164],{"id":1163},"do-you-work-with-cro-or-marketing-agencies","Do you work with CRO or marketing agencies?",[16,1166,1167],{},"Yes — and we're set up for it. If your agency provides a feature brief or specification, we build to it. We don't interpret or second-guess the brief — we implement it properly, test it, and hand it over. If something in the brief isn't technically feasible on Shopify, we'll flag it before starting.",[135,1169,1171],{"id":1170},"is-there-a-minimum-engagement","Is there a minimum engagement?",[16,1173,1174],{},"No minimum engagement. That said, because we charge at fixed rates, very small single-task requests aren't always the most cost-effective use of a ticket. If you have a few things that need doing, it usually makes sense to batch them — we can advise on whether a task qualifies for a single ticket or should be scoped separately.",[135,1176,1178],{"id":1177},"can-you-work-on-a-store-that-webmaze-didnt-build","Can you work on a store that WebMaze didn't build?",[16,1180,1181],{},"Yes. Most of our development clients come to us with stores built by other agencies or freelancers. We'll review the store before scoping complex features to make sure we understand what we're working with.",[118,1183],{"surface":560,"variant":121},[123,1185],{"description":1186,"headline":1187,"layout":128,"source":1188},"Tell us about your store and what you need done. We'll review it, confirm whether it's a standard ticket or complex feature, and come back with a fixed rate before any work begins.","Tell us what your store needs. We'll take it from there.","services-shopify-dev",{"title":173,"searchDepth":174,"depth":174,"links":1190},[1191,1195,1196,1197,1198,1202],{"id":809,"depth":174,"text":810,"children":1192},[1193,1194],{"id":819,"depth":184,"text":820},{"id":882,"depth":184,"text":883},{"id":947,"depth":174,"text":948},{"id":1007,"depth":174,"text":1008},{"id":1039,"depth":174,"text":1040},{"id":677,"depth":174,"text":678,"children":1199},[1200,1201],{"id":1114,"depth":184,"text":1115},{"id":1126,"depth":184,"text":1127},{"id":708,"depth":174,"text":709,"children":1203},[1204,1205,1206,1207,1208,1209],{"id":1142,"depth":184,"text":1143},{"id":1149,"depth":184,"text":1150},{"id":1156,"depth":184,"text":1157},{"id":1163,"depth":184,"text":1164},{"id":1170,"depth":184,"text":1171},{"id":1177,"depth":184,"text":1178},"WM-DEV-001",[1212,1213,1214,904,1215,1216,1217],"Standard tickets — 2–3 business day SLA","Complex features — written quotes, fixed rates","Full app integrations — configured and tested","No project overhead","No surprise invoices","Works with CRO and marketing agency briefs","delivered fast.","Expert Shopify development. Scoped clearly, delivered fast.","Tickets, feature builds, and targeted implementations for Shopify stores that need quality development at predictable rates. No project overhead. No ambiguity. Just work done properly.",{},[207,450,209],{"title":595,"description":173},"Shopify tickets, feature builds, and integrations — scoped, quoted, and delivered at fixed rates. 2–3 day SLA on standard tickets.","services\u002Fshopify-development","2–3 days (tickets) · quoted (features)",[1228,1229,1230],"Fixed rates on everything — no hourly billing","2–3 day SLA on standard tickets","Full app integrations, not just installations","RJtqyu3-xd7p2SIn94onE2A1i28G0ff_oHzqcXAUpp0",1775686117460]